Summit Ridge Auto Group
Fictional example Workflow reviewed: internet lead to first appointmentHow the work flows today
Evidence reviewed
- 4 interviews: BDC lead, two reps, sales manager
- CRM export of 30 days of internet leads, names removed
- Screen-share of the assignment rules and the BDC dashboard
- Two weeks of the manager's morning huddle notes
The issue: finding 1 of 6
- Supporting observations
- Evening leads have no assigned owner until the next morning. For 41 of the 112 evening leads in the export, we could not verify timely contact from the records reviewed.
- Business impact
- If those leads aren't being called promptly, the dealership is paying for leads it isn't working. The gap starts at the assignment step.
- Recommended priority
- High. It is low cost to fix and affects every evening lead.
- Owner and next step
- BDC lead names an evening owner and a backup this week.
Limitation: some reps call from their cell phones and log the call late or not at all, so part of the gap may be missing activity logs rather than missing calls. Fix #3 tests this.
Three fixes, ranked
- Name an evening owner.One rep per night owns new leads until 9 PM, with a backup. Low cost, starts this week.
- Turn on after-hours round-robin.The CRM already supports it. Leads go straight to the evening owner instead of a holding queue.
- Log every call in the CRM.Use the click-to-call the dealership already pays for, then compare two weeks of logs to confirm the real gap.
30-day plan
| When | What | Owner |
|---|---|---|
| Week 1 | Set the evening owner and backup schedule | BDC lead |
| Week 2 | Turn on after-hours round-robin; test with a fake lead | CRM admin |
| Weeks 2 to 3 | Move all calls to click-to-call; check daily in huddle | Sales manager |
| Week 4 | Re-pull the same report and compare to the baseline | BDC lead, with JZ |